When I first saw the Always “Like a Girl” campaign a few months ago (see ad below), I was impressed. They really captured an idea that’s been very important to me in my life. I remember the often used insult among the boys, saying that so-and-so ran, threw, kicked, swung, etc, “like a girl.” From my experience, no one said it to girls as an insult, it was mainly said to other boys (though I realize this also happens). But the fact that it was said as an insult suggested that girls aren’t physically capable and that being “feminine” meant not being good at sports. So as girls started to go through puberty and started wanting the attention of the boys, many started to act in a way that they were socialized into believing was feminine, shunning sports and presenting themselves in a way that was more dainty and helpless. It wasn’t all girls, but many were clearly conflicted.